About us

The revenue growth partner for the travel market, backed by insurance

Our mission is to enable confident participation in the vacation rental marketplace, and its growth, worldwide

Travel and insurance expertise, combined

We combine travel, insurance, risk intelligence and commercial expertise to unlock the potential of every participant in the short-term rental marketplace, from property managers, through to individual hosts and guests.

We’ve designed a range of products that optimise revenue and build confidence across the entire customer journey.

Our story

Partners

Working with the best

We partner with leading property managers and distribution partners across the short-term rental marketplace.

Our values

How we think and how we work

  • Possibility

    We think big and stay fearless in turning challenges into opportunities. We approach problems with curiosity and confidence, testing ideas, learning fast, and moving forward with what works.

  • People

    Trust and respect come first in how we work, with each other and with our partners. We make space for different perspectives, back our colleagues and customers, and work through things together rather than alone.

  • Progress

    We own what we do and take it seriously. We test, learn, and improve quickly, taking responsibility for outcomes rather than hiding behind complexity.

Team & culture

Built by specialists, not generalists

Pikl is a team of people with deep experience across short-term rentals, insurance, technology, and commercial roles. Many of us have worked inside the industries we now build for.

We value clarity over jargon, ownership over hierarchy, and progress over perfection.

Do you feel you have Pikl potential?

Our journey

We started by covering what home insurance wouldn’t. Today our solutions help property managers grow revenue, not just protect against what might go wrong.

  1. 2019

    Filling the host insurance gap

    Pikl launches to market, recognising that standard home insurance left short-term rental hosts potentially exposed.

  2. 2021

    Top-up cover, an industry first

    Signs a distribution deal with major UK home insurance brands to offer host insurance top-up cover.

  3. 2024

    Cancellation, solved

    Launches an industry-first insurance-backed flexible cancellation product, putting rental bookings on an equal footing with hotels.

  4. 2026

    A fifth of the market


    Reaches 20% share of the UK short-term rental market, with launch partners seeing 2.1x revenue growth.

Leadership

Experienced leadership, built for scale

Pikl is led by a team with experience across insurance, marketplaces, technology, and operations. This mix allows us to build products that work commercially, not just technically.

  • Louise Birritteri

    CEO and Founder

    Board member of the UK Short Term Accommodation Association (STAA), as well as Tech Nation and Insurtech UK. 20+ years’ insurance experience. Former Finance director & Head of Pricing working at Aviva, RAC, Sainsbury’s, The Co op, and Gallagher

  • Richard Savelli

    CFO and Co-Founder

    30+ years experience in Insurance as a finance leader. Part of the founding team of Norwich Union Direct (within Aviva) and It’s4me (acquired by Swinton). Finance Director at Staysure

  • Jessica Craker

    CMO

    20+ years experience in Marketing & Commercial. Held CMO and CCO roles within edtech, healthtech and insurtech startup and hyper-growth companies such as Ovo Energy and Expedia

  • Steve McGuinness

    Managing Director, B2C

    30+ years experience in insurance. He has led product, pricing, underwriting, and commercial teams across London and Edinburgh, Direct Line, Churchill, NIG, Chubb, Auto & General and Saga

  • James Everett

    CUO

    20+ years experience , working for Underwriting Agencies and latterly Lloyd’s syndicates including Amlin and Canopius

  • Jemma Clarke

    CCO

    Former General Counsel at Forge Holiday Group (Incl. Sykes Cottages), Private equity solicitor at Magic Circle and US law firms. 20+ years shaping commercial deals and advising at board level across private practice and in-house leadership roles

  • Colin Bradford

    COO, B2B

    Colin brings more than 20 years of operational and technology leadership in regulated environments to Pikl, with senior roles at Superscript, SS&C Blue Prism, Lloyds Banking Group, Deutsche Bank and Fujitsu.

  • Rob White

    CTO

    Rob brings two decades of enterprise architecture and technology leadership to Pikl, including senior roles at Co-op Insurance, LV= and Countrywide.

Investors

Backed by industry builders

Pikl is supported by investors and advisors with vast experience in insurance, travel, technology, and marketplaces, who share a long-term view of the category we’re building.

  • Sir Peter Wood

    Founder of Direct Line and eSure

  • Angela Seymour-Jackson

    Former CEO RAC, NED Aegon, Trustpilot, Janus Henderson, Chairperson Go Compare

  • Stuart Reid

    Founder Stuart Alexander (Part of Bluefin), CEO Bluefin, Gallagher Retail, Chairman of Partners&

  • James Ellis

    Co Founder of The Original Cottage Company

  • Julian Kearney

    Former investment banker, Barclays, Chairman of high growth Travel Insurance MGA Staysure, NED American Express

  • Simon Lehmann

    CEO & Global STR Advisor, simonlehmann.net

Ready to Pikl it?

Find out more about our products and how Pikl may be able to unlock new revenue streams for your business