Pikl Makes BusinessCloud’s InsurTech 50 Ranking for 2026
Innovation ranking celebrates UK businesses of all sizes creating technology to transform the insurance industry
[NORWICH, UK – 19 October, 2026] – Pikl, the revenue growth partner for the travel market, backed by insurance, today announced it is featured in the InsurTech 50 innovation ranking for 2026.
Readers of online technology publication BusinessCloud and an expert judging panel together decided the 50 most innovative startups, scaleups, and established technology firms serving the insurance industry.
Pikl was chosen for its insurance-enabled products for the short-term rental market, which improve the guest booking experience and open up new revenue opportunities for property managers and hosts. Its flagship product, Flexible Cancellation, gives short-term rental property managers and hosts the confidence to convert more bookings, without losing revenue if guests cancel. Backed by data and insights from every booking it covers, Pikl helps its clients understand risk so they can find opportunities to grow their business.
“Guests want flexibility, and property managers want to protect their revenue," said Louise Birritteri, CEO and Founder of Pikl. "Too often, insurance comes with its own separate journey, an extra set of steps that sits apart from the booking itself. At Pikl, we’ve designed our products to sit behind the booking journey instead, so guests never have to leave it, property managers keep ownership of the experience, and the guest experience improves as a result. It’s brilliant to have that recognised by BusinessCloud’s readers and an expert panel.”
The InsurTech 50 celebrates businesses of all sizes creating original tech solutions for insurance advice, products and claims.
“The insurance industry is becoming ever smarter through innovation as ambitious companies augment how it is bought, sold and delivered,” said Jonathan Symcox, editor, BusinessCloud. “AI-enabled technologies are now central to areas such as underwriting and risk management, while products are becoming more flexible and customisable by the year. It’s a pleasure to shine a light on the InsurTech companies of all sizes selected by our readers and judges.”
BusinessCloud called on its readers to vote for companies from the 92-strong shortlist over seven days. A combination of these votes and choices from an expert judging panel determined the top 50.
About Pikl
Pikl is the revenue growth partner for the travel market, backed by insurance. Flexible Cancellation, the company's flagship product, gives short-term rental property managers and hosts the confidence to convert more bookings, without losing revenue if guests cancel. Backed by data and insights from every booking it covers, Pikl helps its clients understand risk so they can find opportunities to grow their business. The company's footprint is swiftly expanding worldwide. For more information, visit www.pikl.com.
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