About Pikl
We enable the short-term rental marketplace to grow through
insurance-enabled business models, data insight and
frictionless experiences.
At Pikl, we’re reimagining insurance as a revenue driver. From individual homeowners who require specialist insurance to participate, to transforming traditional pain points for property management companies into a new revenue stream.
Our innovative solutions create shared value for the entire marketplace ecosystem – operators, homeowners and guests.
Insurance-Enabled Business Models
We’re pioneering a new category of insurance
As the next generation of embedded insurance, our approach goes beyond protection. We don’t just offset risk we power revenue growth for partners in the short-term rental marketplace.
Our flagship cancellation solution unlocks the ability to charge premium rates for bookings, converting lost revenue opportunity into profit.
Our Brand Values
At Pikl, who we are as a company is reflected through our values.
Possibility
We think big and are fearless in turning challenges into opportunities. We stay curious, test ideas and learn quickly.
People
We put people first, building relationships rooted in empathy and trust . We respect, include, and learn from one another. We celebrate progress.
Progress
We unlock growth opportunities for our customers and each other, yet make it our personal responsibility to own actions and see them through.
The Team
A world-class team of experts who share a passion for unlocking the potential within the short-term rental marketplace.
We’re a team of leading industry experts with experience at top insurers like Aviva, expertise at short-term rental companies like Sykes, Travel Chapter and Expedia and with tech talent from outside the insurance market.
Our collective expertise at the heart of short-term rentals, insurance and tech makes us uniquely positioned to understand the needs of our customers and build the solutions to drive growth.
Louise Birritteri, CEO and Founder
Board member of the UK Short Term Accommodation Association (STAA), as well as Tech Nation and Insurtech UK. 20+ years’ insurance experience. Former Finance director & Head of Pricing working at Aviva, RAC, Sainsbury’s, The Co op, and Gallagher
Richard Savelli, CFO and Co-Founder
30+ years experience in Insurance as a finance leader. Part of the founding team of Norwich Union Direct (within Aviva) and It’s4me (acquired by Swinton). Finance Director at Staysure
Jessica Craker, CMO
20+ years experience in Marketing & Commercial. Held CMO and CCO roles within edtech, healthtech and insurtech startup and hyper-growth companies such as Ovo Energy and Expedia
Steve McGuinness, COO
30+ years experience in insurance. He has led product, pricing, underwriting, and commercial teams across London and Edinburgh, Direct Line, Churchill, NIG, Chubb, Auto & General and Saga
Randy Locklair, CTO
20+ years’ experience working in technology in both large corporates and start-ups. Comverse Technology, and Credit Suisse. Founded software development agency Hatchmap
James Everett, CUO
20+ years experience , working for Underwriting Agencies and latterly Lloyd’s syndicates including Amlin and Canopius
Jemma Clarke, CCO
Former General Counsel at Forge Holiday Group (Incl. Sykes Cottages), Private equity solicitor at Magic Circle and US law firms. 20+ years shaping commercial deals and advising at board level across private practice and in-house leadership roles
Investors
Strong industry backing with valuable cross-sector experience
Sir Peter Wood
Founder of Direct Line and Esure
Stuart Reid
Founder Stuart Alexander (Part of Bluefin), CEO Bluefin, Gallagher Retail, Chairman of Partners&
Angela Seymour-Jackson
Former CEO RAC, NED Aegon, Trustpilot, Janus Henderson, Chairperson Go Compare
James Ellis
Co Founder of The Original Cottage Company (Part of Travel Chapter)
Julian Kearney
Former investment banker, Barclays, Chairman of high growth Travel Insurance MGA Staysure, NED American Express
